[RECAP] DACE at EXPO WEST 2026: THREE BUSY DAYS IN CALIFORNIA WITH DACE
“Expo West — Done!”
That was the shared sentiment of our team after three high-intensity days at the Anaheim Convention Center. While Biofach Germany was about affirming standards, Natural Products Expo West 2026 was our stage to showcase innovation and the immense potential of Vietnamese organic ingredients in the North American market.
1. The Highlights: Sensory Experiences & Global Connections
Unlike the formal atmosphere of many fairs, the DACE booth was a hub of energy. We didn’t just display products; we offered a “sensory journey”:
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The Power of Origin: Our Organic Ginger and Turmeric remained the “stars of the show.” Food technologists and formulators from across the US were particularly impressed by the potent aroma and natural color intensity—a testament to the rich soil of Vietnam’s northern highlands.
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Meaningful Dialogues: Beyond meeting buyers, we engaged with industry innovators. These conversations gave us invaluable insights into modern US packaging trends and the growing demand for “clean-label” ingredients.
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2. Industry Trends: From Organic to Regenerative
Walking through the Organic Hall, one theme stood out: Regenerative Agriculture. It’s the next frontier beyond traditional organic farming. At DACE, we were proud to share that our mission aligns perfectly with this movement. Our focus on soil health and the livelihoods of ethnic minority farmers resonated deeply with the values of the American consumer.
3. Looking Ahead: See You in 2027!
We leave California with more than just business cards; we leave with a confirmed strategy for the US market. The interest from distributors across both the West and East Coasts confirms that Vietnamese organic spices are ready for the mainstream.
To show our long-term commitment to our US partners, we have already secured our spot the next Expo West 2027.
4. Thank You
A huge thank you to everyone who stopped by to taste, talk, and collaborate. Every kilogram of DACE spice exported to the US is a piece of Vietnamese pride, and we can’t wait to see where these new partnerships take us.